After the success of the quiz admataz developed for the Kate Moss campaign in 2014, the digital team at Topshop were keen to repeat the success with a similar quiz in their 2015 online magazine. Topshop commissioned a new quiz, dubbed “What’s your Tribe” to provide a fun way for users to browse the themed trends for the season.
[![Topshop Kate Moss screenshot](/assets/images/case-studies/topshop-katemoss.png)](http://www.topshop.com/en/tsuk/category/kate-moss-x-topshop-the-icon-is-back-30042014-2834606/home?TS=1396356314294)
[![Topshop What's your Tribe screenshot](/assets/images/case-studies/topshop-tribe.png)](http://www.topshop.com/en/tsuk/category/topshop-magazine-2663381/whats-your-tribe-4173133?intcmpid=Zine_Shop_Quiz)